{"id":10687,"date":"2021-02-15T12:17:52","date_gmt":"2021-02-15T10:17:52","guid":{"rendered":"https:\/\/vida.bg\/?p=10687"},"modified":"2021-03-10T17:47:38","modified_gmt":"2021-03-10T15:47:38","slug":"reklama-v-whisky-obvivka","status":"publish","type":"post","link":"https:\/\/vida.bg\/en\/reklama-v-whisky-obvivka\/","title":{"rendered":"An Advertisement Wrapped in Whiskey"},"content":{"rendered":"

Advertising has always been an essential part of marketing and selling goods. The drive to make stand-out advertising that sells is also true in the alcohol industry, and in this article we'll showcase our most interesting and favourite ads in the whisky industry.<\/p>\n

The first whiskey advertisements date back from the 18th century, when they were primarily made from texts, colorless drawings and low-quality pictures.<\/p>\n

\"\"<\/a><\/p>\n

In the early 19th century, the first colour pages timidly appeared with visibility of the bottles and people depicting emotion and mood.<\/p>\n

The first short clip ad is by Dewar\u2019s<\/a> and dates back to the distant 189, lasting 50 seconds. It caused a great wave of excitement. When I visited the distillery Dewar's Aberfeldy three years ago, the advertisement was projected at the entrance. It is inspiring even to this day. You can find it below:<\/p>\n

\n