For the third consecutive year, Glenfiddich embarks on a futuristic journey to the stars with its limited edition dedicated to the Lunar New Year. The brand collaborates with the phenomenal artist Rlon Wang, who impresses audiences with his colorful and multi-layered illustrations, rich in symbolism and fantastic details.
For the 2020 and 2021 limited editions, Wang depicted the historic journey from Scotland to Asia and the essential return home during the festive season. This year, the artist surprises with a grand, mystical, and distant voyage. The concept of his illustrations is dedicated to exploring the future and all the unexpected and interesting things it can bring.
Glenfiddich's iconic symbol – the royal stag – is at the forefront of the breathtaking illustrations that tell magical stories. It is depicted against a starry sky, accompanied by elements key to the Lunar New Year – lanterns, fireworks, and dancing lions. The brilliant composition is complemented by cosmic symbols such as rockets, planets, and other celestial objects, creating a sense of intergalactic travel.
HOPE FOR A BRIGHT FUTURE
"Lunar New Year is a time when we have the opportunity to immerse ourselves in the moment, to enjoy the holidays, family, and friends," says WGS Global Luxury Portfolio Director Will Peacock. He adds that it is a time when people's thoughts turn to the future and what lies ahead, and the illuminated night sky and the mysteries it holds become a picture of hopes and dreams.
He explains that during this special season, everyone thinks proactively and looks to broader horizons. "A favorable future awaits us in the bright galaxy of possibilities. Lunar New Year is an occasion to surpass our dreams and expectations and raise a toast to good luck with the world's most awarded Scottish single malt whisky," Peacock believes.
A GIFT IN HONOR OF NEW OPPORTUNITIES
The meeting between Rlon Wang's masterful illustrations and Glenfiddich's premium whisky is true magic. The result is stunning harmony that will thrill both seekers of new tastes and avid collectors. Each of the annual whisky variations (12, 15, 18, and 21-year-old) features an exclusive design with different images. They are a wonderful gift idea for people who follow their dreams and pursue new opportunities, for loved ones with whom we walk our path and who are by our side in every new beginning, for people with whom we share dreams, hopes, and outline ambitious plans as the new year begins.
Glenfiddich Lunar New Year is a stellar gift to grandly mark a new beginning.
